Digital Marketing Developer

Position Overview
Ru9 is looking for a Digital Marketing Developer to take charge of the technical execution of our digital marketing operations. This role focuses on Shopify website development and optimization, digital tools and tracking, SEO performance enhancement, and marketing automation and integrations.
The ideal candidate is a technically skilled professional who combines coding expertise with a strong understanding of digital marketing tools. You will play a key role in ensuring seamless website functionality, accurate campaign tracking, and optimized technical performance to elevate Ru9’s digital marketing efforts.

Key Responsibilities
  1. Website Development and Optimization (40%)
  • Customize and maintain Shopify themes using Liquid, HTML, CSS, and JavaScript to meet marketing and business needs.
  • Design and implement landing pages for campaigns, promotions, and new product launches.
  • Develop and integrate dynamic website features, such as countdown timers, currency switchers, or personalized product recommendations.
  • Optimize website performance for speed, responsiveness, and Core Web Vitals metrics.
  1. Digital Tools and Tracking Optimization (20%)
  • Set up and manage tracking tools like Google Tag Manager (GTM), Meta Pixel, TikTok Pixel, and Google Analytics (GA4).
  • Implement and debug enhanced ecommerce tracking, custom event tracking, and advanced conversion setups.
  • Configure and maintain server-side tracking solutions (e.g., Shopify APIs) to improve data accuracy.
  • Analyze and troubleshoot tracking or data discrepancies across platforms using tools like Tag Assistant or Meta Pixel Helper.
  1. SEO & Technical Performance Optimization (25%)
  • Conduct technical SEO tasks, including editing robots.txt files, sitemap.xml, and meta tags.
  • Add and test structured data markup (e.g., JSON-LD) for improved search engine visibility and rich snippets.
  • Optimize website speed through image compression, minification of CSS/JS, and lazy loading implementation.
  • Use tools like Google Search Console to identify and address crawl errors or performance issues.
  • Monitor and improve Core Web Vitals metrics such as Largest Contentful Paint (LCP) and First Input Delay (FID).
  1. Marketing Automation and Technical Integrations (15%)
  • Design and code responsive templates for email, SMS, and other marketing automation campaigns.
  • Set up and optimize automated workflows in tools like Klaviyo, Mailchimp, or HubSpot with personalized content using Liquid or JavaScript.
  • Integrate third-party platforms (e.g., Shopify, Klaviyo, and analytics tools) using APIs or webhooks to enhance marketing workflows.
  • Automate repetitive tasks using automation tools (e.g Zapier, N8N...).
  • Develop and implement interactive user-friendly features such as popups, modals, or announcement bars based on user behavior.

Key Qualifications
Education and Experience
  • Bachelor’s degree in Computer Science, Digital Marketing, or a related field.
  • 2+ years of experience in website development (preferably Shopify) and digital marketing optimization.
  • Experience with tools such as Google Tag Manager, Google Analytics (GA4), Meta Pixel, and Klaviyo.
Skills and Competencies
  • Proficiency in HTML, CSS, JavaScript, and Shopify’s Liquid language.
  • Strong understanding of tracking tools, event tracking, and conversion optimization.
  • Familiarity with email marketing platforms (e.g., Klaviyo, Mailchimp) and automation workflows.
  • Solid understanding of SEO principles and technical optimizations.
  • Strong analytical and problem-solving skills to debug technical issues.
Personal Attributes
  • Detail-oriented and proactive in identifying and solving issues.
  • Strong communication skills for collaborating with cross-functional teams.
  • Adaptable and thrives in a fast-paced, data-driven environment.

Benefits
  • Competitive salary: 13-15 million VND/month (depending on experience).
  • Performance-based bonuses.
  • Professional development opportunities, including training and certifications.
  • A collaborative and innovative work environment that values creativity and data-driven strategies.
  • Full benefits package: Social Insurance, Health Insurance, Paid Leave, and holiday bonuses.


Why Join Ru9?
  • Technical Leadership: Be the go-to expert for technical excellence in digital marketing.
  • Cutting-Edge Tools: Work with advanced marketing platforms and tools to drive real impact.
  • Career Growth: Join a fast-growing D2C brand with significant opportunities for personal development.
  • Collaborative Culture: Work with a passionate team dedicated to innovation and customer experience.

Location: B2 00 09 Sarimi Building, 72 Nguyen Co Thach, An Khanh Ward, HCMC.
Working time: 9am – 6pm (Mon – Fri); Remote: 9:0am – 13:00pm (Sat).
Email: join@ru9.vn
Ứng tuyển qua form: Job Application Form