Content Specialist

About Ru9

Ru9 is a leading D2C company in Vietnam, offering innovative and high-quality sleep products such as mattresses, bedding, and accessories. Our mission is to redefine the sleep experience for our customers through exceptional products, storytelling, and a seamless online shopping experience.
As a fast-growing startup, we are looking for a Content Specialist to join our Marketing team and play a key role in crafting compelling content that resonates with our customers, strengthens our brand presence, and drives business results.

Role Summary

The Content Specialist will be responsible for developing and executing a wide range of content initiatives across digital platforms to engage and educate customers, drive traffic, and support Ru9’s marketing and sales goals.
This role requires a strategic thinker with a creative mindset who can balance storytelling and performance-driven content creation. A deep understanding of social media platforms is essential, as these channels play a crucial role in Ru9’s online growth and customer engagement strategy.
You’ll collaborate with cross-functional teams, including Performance Marketing, Sales, and Product, to ensure content aligns with Ru9’s brand positioning and delivers measurable results.


Key Responsibilities

1. Content Strategy Development (30%)
  • Develop and execute a comprehensive content strategy aligned with Ru9’s brand identity, marketing objectives, and target audience.
  • Identify content opportunities to support business goals, including customer acquisition, retention, and engagement.
  • Conduct regular market research to stay updated on industry trends, customer preferences, and competitors’ content strategies.

2. Content Creation (40%)
  • Create high-quality, engaging, and SEO-optimized content for various channels, including:
    • Blog articles and website copy.
    • Social media posts and campaigns.
    • Email marketing campaigns.
    • Product descriptions and landing pages.
    • Video scripts and ad copy.
  • Manage and produce platform-specific content for social media channels such as Facebook, Instagram, TikTok, and YouTube, ensuring it aligns with brand voice and resonates with the target audience.
  • Work with brand and creative production teams to ensure cohesive and visually appealing content.

3. Social Media Management (20%)
  • Develop and manage social media content calendars to ensure consistent posting and audience engagement across platforms.
  • Work closely with the Performance Marketing team to align organic and paid social strategies, ensuring cohesive messaging for campaigns.
  • Monitor social media trends and proactively experiment with new formats (e.g., TikTok videos, Instagram Reels).
  • Analyze social media performance metrics (e.g., engagement, reach, conversion rates) and provide actionable insights to improve content strategies.

4. Content Performance and Optimization (10%)
  • Monitor and analyze content performance metrics (e.g., traffic, engagement, conversion rates) and provide actionable insights.
  • Continuously optimize existing content for better SEO rankings, readability, and engagement.
  • Work closely with the Performance Marketing team to create high-converting ad copy and A/B test campaigns.

Key Requirements

Qualifications
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 2-4 years of experience in content creation, copywriting, or content marketing.
  • Proven track record of creating high-quality, engaging content that drives results.

Skills and Competencies
  • Exceptional writing and editing skills in Vietnamese (fluency in English is a strong advantage).
  • Deep understanding of social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) and their role in D2C marketing.
  • Strong knowledge of SEO, keyword research, and content optimization best practices.
  • Experience with content management systems (e.g., WordPress, Shopify) and analytics tools (e.g., Google Analytics).
  • Ability to create platform-specific content, including short-form videos, carousel posts, and high-performing ad copy.
  • Familiarity with social media analytics tools to track performance and refine strategies.
  • Strong project management and organizational skills, with the ability to handle multiple priorities and deadlines.

Personal Attributes
  • Creative thinker with a passion for storytelling and branding.
  • Highly detail-oriented and committed to delivering top-quality work.
  • Proactive, self-motivated, and able to work in a fast-paced environment.
  • Collaborative team player with excellent communication skills.

Benefit

  • Competitive and attractive base salary
  • Quarterly + Yearly performance bonus (KPI)
  • Health & social insurance
  • Lunch allowance
  • Opportunities for career advancement and development in a young, fast-growing and dynamic environment
  • Receive Ru9 products as gift for every work anniversary
  • Special discount on products for company employees

Information

Location: B2 00 09 Sarimi Building, 72 Nguyen Co Thach, An Khanh Ward, HCMC.
Working time: 9am – 6pm (Mon – Fri); Remote: 9:0am – 13:00pm (Sat).
Email: join@ru9.vn
Ứng tuyển qua form: Job Application Form

How to Apply

If you’re passionate about content creation and want to help build a leading D2C brand, we’d love to hear from you!
  • Send your CV, portfolio, and a brief cover letter to join@ru9.vn with the subject line: [Content Specialist – Your Name].
  • Include samples of your work (videos, social media campaigns, or other relevant content) in your application.