Digital Marketing Lead

About Ru9

Ru9 is a leading D2C company in Vietnam specializing in high-quality sleep products, including mattresses, bedding, and accessories. We are committed to redefining the sleep experience for our customers through innovation, exceptional service, and a seamless online shopping experience. As a fast-growing startup, we are looking for a Digital Marketing Lead to join us in building and scaling our brand presence in Vietnam and beyond.

Role Summary

As the Digital Marketing Lead, you will play a critical role in driving Ru9’s online growth and strengthening its position as a leading D2C brand. You will lead the strategy and execution of all digital marketing efforts, focusing on performance marketing and customer acquisition across multiple channels. You will collaborate with the internal marketing team, external agencies, and cross-functional teams (e.g., product, sales, and customer experience) to meet business goals.

Key Responsibilities

  1. Develop and Execute Digital Marketing Strategy (40%)
  • Build and own the overarching digital marketing strategy to drive customer acquisition, retention, and brand awareness.
  • Define, monitor, and optimize key performance metrics (CAC, ROAS, LTV, CTR, conversion rates, etc.) to achieve business objectives.
  • Plan and allocate budgets across channels including Google Ads, Meta Ads, TikTok Ads, SEO, email marketing, and others.
  1. Lead Performance Marketing Efforts (30%)
  • Drive paid media campaigns across key platforms (Google, Meta, TikTok, etc.) to scale revenue while optimizing costs (e.g., CAC, ROAS).
  • Run A/B tests on ad creatives, audiences, and landing pages to improve campaign performance.
  • Continuously optimize ad spend and bidding strategies to maximize ROI.
  • Stay updated with the latest trends and algorithm changes in paid media platforms.
  1. Optimize Website and Conversion Funnel (20%)
  • Collaborate with the product and web development teams to ensure the website is optimized for traffic, conversion, and user experience.
  • Analyze website performance using tools like Google Analytics, Clarity, or similar platforms and suggest actionable insights.
  • Work on SEO strategies to improve organic traffic and search rankings.
  1. Team Leadership and Collaboration (10%)
  • Manage and mentor a growing digital marketing team, fostering a collaborative and results-driven culture.
  • Work closely with creative teams to ensure high-quality assets for campaigns (e.g., visuals, videos, copy).
  • Partner with other departments (e.g., Sales, Customer Service, and Operations) to align marketing efforts with overall business goals.

Key Requirements

Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years of experience in digital marketing, preferably in a D2C, e-commerce, or startup environment.
  • Proven track record in performance marketing (Google Ads, Facebook/Instagram Ads, TikTok, etc.) with a strong understanding of CAC, ROAS, and LTV metrics.
  • Hands-on experience with SEO, SEM.
  • Proficiency in Google Analytics, Google Tag Manager, Facebook Ads Manager, and other performance monitoring tools.

Skills

  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills to handle multiple campaigns and deadlines.
  • Creative mindset with a strong understanding of branding and storytelling in the digital space.
  • Up-to-date knowledge of the latest trends and innovations in digital marketing.
  • Strong leadership and communication skills with the ability to work cross-functionally.

Preferred

  • Experience in managing a small team or external agencies.
  • Familiarity with D2C business models and customer behavior in e-commerce.
  • Knowledge of tools like Shopify and CRM.
Benefit
  • Competitive and attractive base salary
  • Quarterly + Yearly performance bonus (KPI)
  • Health & social insurance
  • Lunch allowance
  • Opportunities for career advancement and development in a young, fast-growing and dynamic environment
  • Receive Ru9 products as gift for every work anniversary
  • Special discount on products for company employees
Information
  • Location: B2 00 09 Sarimi Building, 72 Nguyen Co Thach, An Loi Dong Ward, Thu Duc City, HCMC.
  • Working time: 9am – 6pm (Mon – Fri); Remote: 8:30am – 12:30pm (Sat).
  • Email: join@ru9.vn
  • Apply through the form: Job Application Form

Why Join Ru9?

  • Be a part of a fast-growing D2C startup: Work with a passionate and driven team to disrupt the retail industry and redefine sleep experiences in Vietnam.
  • Make a real impact: Your work will directly influence the growth and success of the brand.
  • Competitive compensation: We value and reward talent with competitive salaries and benefits.
  • Growth opportunities: As a growing startup, we provide opportunities to expand your skills and grow with the company.
  • Collaborative culture: Work in a dynamic, innovative, and supportive environment where your ideas are valued.

What Success Looks Like in This Role

  • Achieving or exceeding key performance goals, including CAC, ROAS, and customer acquisition targets.
  • Increased brand visibility and engagement across digital channels.
  • Scaled paid media campaigns that drive revenue growth while maintaining efficiency.
  • A high-performing, motivated, and collaborative marketing team.
  • Positive feedback from customers and stakeholders on branding and campaign effectiveness.